By Cecilia Ogezi (In Abuja)
In a unique blend of creativity and elegance which brings to light the intrinsic value of sheer taste and grandeur, Rayha Swish Empire, a premium fashion brand in the heart of Abuja that caters to the “woman of style”, has unveiled it's adoring and eclectic pieces for a new season in the capital.
Brand owner, Huraira Abdul, who is also an accountant, speaks on how the brand aims to redefine elegance in women using silk fabric. The fashion entrepreneur who's passion for her craft started early in life at the age of nine with her mother's sewing machine, explained that, she, at the time, already started selling handmade accessories.
The brand which started in 2017, was initially called ‘Rayha Designs’ but was later re-named "Rayha Swish Empire" in the same year, to fit into her plan for her business.
Abdul would, at age 17, take major course on accessories making to brush up her skills after which she enrolled at Sokes Fashion Academy in Abuja during her compulsory National Youth Service year to learn fashion at a professional level to build the brand she has today.
In her words "Rayha Swish is founded with a mission to define individual style and personality through perfect finishing, taste for quality, elegant designs, and technology".
As a brand showcased on various runways and which has partnered with retail stores like Glam’d Africa and Losode among many others, the brand has carved a niche for itself in original designs, ideas and creativity through well made designs from sketch to production, till implementation.
Top on quality of delivery is their multiple and seamless shopping options available for clients, as it allows clients shop from anywhere in the world.
The kogi born fashion designer who is a multi-faceted creative designer has continued the research in the effort to gain new frontiers. She finds the woman as a muse in her own unique way which she says helped in forming the basis of her designs with the goal to be a one stop shop for all things elegance - from fashion to accessories, globally.
As an experienced seamstress and designer, Abdul has stepped in several times to deliver on any project at hand when any seamstress in her employ fails to show up at work, counting it as one of the challenges in her business aside inadequate power supply, which, according to her, is a major cause of high cost of production. NNL.
